Ruby Rhod is a famous host of a radio show with a quarter of The Federated Territories population (over fifty billion people) listening to his show. He has very unorthodox wardrobe and exotic fashion sense. In many ways, he acts in a girlish manner when exposed to combat or is simply annoyed by your presence.
Despite his appearances, he does have an aggressive sexual nature. In many instances, he is shown flirting with many women on his way to Fhloston Paradise, causing them to either faint or give into his flattery with kinky acts. This is even more evident with the stewardess who works in zone 2 who is trying to do her job; as she was strongly trying to resist him and through multiple acts of what seems to be oral sex, and even lying saying he had never felt this way before. She eventually does give in due to one of his sexual maneuvers, triggering her orgasm and deciding to have sex with him.